Jay-Z Joins Cannabis Company As Chief Brand Strategist



High-five? Jay-Z is getting into the legal weed business. The hip-hop mogul will join Caliva as its chief brand strategist, the company announced on its website. Jay’s “multi-year partnership” will consist of not only “creative direction” and “outreach efforts,” but also social justice efforts for newly-freed prisoners who are “not seeing the monetary benefits of legalization.”
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Jay-Z Joins Cannabis Company As Chief Brand Strategist

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