How much of a difference does packaging really make to your brand? We all know your packaging needs to look good, but what else can you do to give your products the extra edge? Today we’re going to be focusing on why packaging matters, to us, to the industry, and most importantly, to your customers!
In this episode, you’ll learn:
→ How consumer behavior is changing how we view packaging
→ Where to find sustainable alternatives for wasteful cannabis packaging
→ Why consumers are willing to pay more for certain brand products
About our guest, Lilli Keinaenen, Founder, Designer at Changemaker Creative
Classically trained designer and packaging designer with a passion for the cannabis industry, and a background in environmental and social justice nonprofit organizations.
You can find Lilli online everywhere at:
About our host:
Cannabis Marketing Live is hosted by Kendra Losee, CEO of Mota Marketing.
Kendra is passionate about using marketing to help businesses grow and succeed! In addition to working with clients to determine their marketing strategies, she recently launched a course teaching social media to cannabis entrepreneurs. From social media to traditional marketing, Kendra’s 20+ years of marketing experience helps her lead the way in cannabis and CBD marketing. And she couldn’t be happier about it.
You can find Kendra at:
Tools I use:
(Note: these are affiliate links and I may earn money if you click the link and make a purchase).
Ecamm Live http://bit.ly/2zTZAXg
Call Recorder for Skype Ecamm http://bit.ly/2NvGwR8
Blue Yeti USB Microphone https://amzn.to/2lChWBZ
Logitech HD Pro Webcam https://amzn.to/2yO9yZB